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the why

I’m fascinated with stories, and always have been. I believe time spent getting lost in conversation, reminiscing, or talking about the future is time well spent. I also believe these stories about your life deserve to be told and more importantly, preserved.

Like most of you reading this, I grew up hearing stories about my parents, my grandparents and sometimes even generations beyond them. Naturally, the older the story was, the fewer the details that were remembered. Those little memories - the ones that can no longer be told first hand - helped stitch together some family history and instantly became more valuable. I’m on a mission to make sure your favourite moments no longer slip through the cracks of each passing generation. I want your family, friends, kids and grandkids to be able to be brought back to a significant moment … by you.

Whether you believe me or not, I’m telling you that there is so much beauty in the little moments that have crafted your life story. Come and share some with me.

One day, someone will be thankful you did.